This page contains all text from The Visual Image brochure.
 
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NO PRESSURE . . .
At The Visual Image, we don’t just deliver the job in hand. We aim to deliver it with the kind of service we would like to have experienced when we were on the buying side of the fence . . . As the customer, we know you want to take into account all the related issues, assess long-term implications and flag up any potential opportunities or shortcomings.

Our work allows us to share the experience we gained at the sharp end over many years. At one extreme, we could give you a full schedule setting out a long-term corporate strategy or at the other end of the scale you could use us simply as a sounding board.

We believe excellent customer service cuts both ways. It benefits our clients and gives us job satisfaction. We are used to working with large companies that seek input from specialists who understand the corporate process. Likewise, we have helped smaller companies wanting to expand their businesses and worked closely with those just starting out. The Visual Image has the necessary skills and experience to produce professional work that gets results.

At The Visual Image, there are no strings attached to a meeting, no pressure selling and no biased information. If we can help, we will.
. . . NO PROBLEM


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How do you know if the design company you use really understands the commercial needs of your business?
Have they ever been personally involved in developing and launching products and services?
Have they analysed markets and the long-term processes needed to make a sustained impact?
Have they been involved in end-of-campaign meetings where costs versus profit are closely analysed?
Have they project-managed product development?
Have they experience of the manufacturing process, producing sales material and display units, co-ordinating exhibitions in Europe and the US and organising sales team training?
Have they ever been on the other side of the fence?
If not, can they really deliver the quality of service you need?

The strength of The Visual Image is that we have done just that. Following careers in design and photography, we spent a combined fifteen years in the challenging arena of the corporate world helping grow a consumer company from an annual turnover of £7m to £27m. Our marriage of design and photography skills plus a wide range of marketing experience means that The Visual Image can offer a totally integrated service to support most, if not all, marketing needs.

Whether you use our individual services or our total package, you will get constructive advice, a long-term analysis and a projection of results. Our advice comes from experience, not theory, and it’s all part of the service.

. . . we have the know how.


Graphic design:

Effective design relies on an understanding of marketing. Appreciating the process that promotional material goes through when it reaches the customer is essential. How do we know how that process works? The answer is in the enormous amount of experience we have had as clients ourselves within manufacturing and service industries. The ‘decision to purchase’ is a complex process. Inside information is invaluable.

We continuously assess all our work to ensure it will give our clients the best chance of success; no matter how their printed material is used. We will also give constructive advice on how to launch and handle marketing campaigns using our work.

To complement our creative design input, we also provide a copywriting service. This can take the form of an outline draft, which can be developed by the client, or a fully scripted brochure. Generally, the end product is a combination of the two.

Our service is defined by straight talking, an analytical approach and
personal experience of campaigns over the long-term. We know from our clients that clear explanations, a realistic analysis of prospects and a thorough explanation of the design-to-print process is a greatly valued feature of The Visual Image experience.

(198 words)


Photography:

Professional photography is not ‘point and shoot’. It is a skill that starts with an art degree and then matures with years of experience in the market place. A professional photograph has a job to do. It is not there just to look pretty. Think of it as painting with light.

Each market sector has its own recognisable characteristics. For example, everyone can spot the difference between a sensation seeking front-page picture and a subtle mood picture supporting an article. If these were not important issues, professional photography would not exist. Because The Visual Image has a background in commerce, we have the necessary experience to produce the right style of photograph for the target market.

The Visual Image uses today’s technology . . . Nikon, Fuji digital, Hasselblad cameras and bespoke retouching software . . . to produce images at a substantially reduced cost than would have been incurred using a traditional large format camera.

We also produce our own creative photography that is sold through The Visual Image’s associate company, Life Space. In this way, we maintain an active presence in the retail marketplace and so share the
experiences of many of our clients. Our images are also sold under license worldwide.

Member of the British Institute of Professional Photographers

(204 words)


Website design:

A commercial website must follow the rules of corporate identity. It needs to introduce itself correctly; get its message across clearly and concisely; then integrate with all other company material.

Information has to be easily accessible. Keep a visitor waiting and they will be back on their search engine in a click. It is no accident that many large companies have cut their websites back to the bare essentials. The reason is simple; they want to convert visitors to sales. In today’s commercial world, how many of us have time to watch a mini TV production? This is particularly true of senior managers, the decision makers . . . your customers.

Before we start designing a website, it is essential to define its objectives. Appealing to the target market is paramount. Because The Visual Image is an integrated service, we are able to call upon our experience in all related aspects of design and marketing to create
websites that complement a company’s existing material and reinforce its corporate image and sales message. We make sure a site appeals to its target audience and that it gives our clients the best chance of generating successful results from website visitors.

(198 words)